Duplicate data,
gone.
SmartDedupe is a Salesforce-native application that uses machine learning to find, review, and merge duplicate records across Leads, Contacts, and Accounts — without complex filter setups or spreadsheets. Hundreds of thousands of records, processed in an afternoon.
227,245 records synced · 153,141 duplicates found · 96.7% match precision
Capabilities
Built for the way
admins actually work.
AI-powered matching
Self-learning models handle fuzzy matching, typos, formatting drift, and field inconsistency — no regex rulesets to maintain.
Minutes, not months
Process hundreds of thousands of Leads, Contacts, and Accounts in a single session. No overnight batch windows.
Configurable Merge Rules
Simple or comprehensive — auto-select master records, merge child fields, set defaults on missing data. Tunable, not a black box.
Lives in Salesforce
Installed directly from the AppExchange. No external tools, no data exports, no third-party stack to secure.
Filter Data
Define which Leads, Contacts, or Accounts to scan — filter by owner, date, region, or any standard criteria.
AI Processing
Self-learning models cluster likely duplicates across fuzzy matches, typos, and format drift.
Review Groups
Each cluster is ranked by confidence score. Approve, dismiss, or edit in one click.
Merge Records
Merge Rules decide the golden master and inherit fields — no manual field-by-field triage.
Finalize Results
Signatures stored for audit. Model learns from each session. Loop back for continuous cleanup.
One-time setup
Easy guided
setup.
A three-step install wizard handles everything you configure once — remote sites, credentials, object mapping, and the initial sync to SmartDedupe's AI engine.
Walked through in under ten minutes. After that, the 5-step lifecycle runs on demand whenever you need a clean pass.
Step 3
Review Groups.
872 duplicate clusters identified, ranked by confidence score, ready for one-click review.
Configuration
Merge Rules.
Configurable logic for master selection and field inheritance — rule once, apply everywhere.
Ready to clean up?
Start a trial.
Three tiers, annual pricing, clear record limits. Pick the plan that matches your data volume.